The scene opens with Cole in the center of the screen with a silhouetted crowd behind him. The video also wastes little time highlighting J. Sort of like how kids describe their experiences being a middle child in their family. Cole is in the middle of the screen while everything is happening around him. Here's a breakdown of all the things you might have missed in J. The video shows that while Cole is continuously overlooked in the music industry, the rapper is still a quiet but deadly hunter. Lazer also directed a number of Cole's videos including " ATM," " Kevin's Heart," "4 Your Eyez Only," and his documentary and concert series, "Forest Hills Drive Homecoming." But what sets this project apart is how well the visuals complement the overall message of his lyrics. Cole released the much-anticipated music video to his song, "Middle Child." It was directed by Mez, and Scott Lazer was the creative director.
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